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Orbal Cosmetics

  • Account Growth & Reach: Expanded Instagram following by 31.9%, growing from 10k to 31.9k followers, driving significant audience engagement and increasing sales by 20% through high-end content and influencer partnerships.

  • Brand Activations & Partnerships: Led social media activations generating over $20k in profit through strategic campaigns and influencer collaborations.

  • Community Management: Oversaw daily interactions and engagement across Instagram, TikTok, Facebook, LinkedIn, and YouTube, fostering strong relationships and enhancing brand loyalty.

  • Content Strategy & Calendar Management: Developed and maintained detailed content calendars, enabling seamless execution of organic social media campaigns and brand storytelling.

  • Influencer Marketing: Directed influencer campaigns with a focus on UGC creators, increasing authentic brand interactions and driving measurable ROI.

  • Trend Analysis & Social Listening: Conducted social listening to identify industry trends, adapting strategies to optimize engagement, content reach, and conversion.

  • Performance Reporting: Created data-driven reports with actionable insights, providing recommendations to enhance community engagement, sales, and overall social media performance.

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